Toys'R'Us - C'mon Let's Play

When The Escape Pod Ad agency hired us to produce VFX for a national Toys“R”Us  campaign, we were thrilled to count one of the world’s largest toy companies as our first client. It was also quite an honor to collaborate with the brilliant Director and VFX genius, Daniel Hashimoto, creator of the immensely popular Action Movie Kid YouTube web-series.


Client: Toys'R'Us
Agency: The Escape Pod
Executive Producer: Kent Kwiatt
Executive Creative Director: Vinny Warren
Producer: Mary Ann Holecek
Creative Director: Kurt Lenard

Production Company: 13th Floor Media
Director: Daniel Hashimoto "Hashi"
Executive Producer: Norm Reiss

Editorial: Hootenanny
Editor: Graham Metzger

Animation & VFX: Eric Miller Animation Studios
Animation & VFX Producer: Eric M. Miller
VFX Supervisor: Daniel Hashimoto "Hashi"

There very well may not have been Christmas this year if not for Eric Miller’s steady hand on the reins. Eric Miller and the team at Eric Miller Animation played an invaluable role in putting the magic in our 2014 Toys R Us Holiday campaign. With over 80 spots in 2 short months, each requiring photo real 3d and character animation to breathe life into magic imaginations, the ask was truly immense. Eric MIller’s experienced professionalism, coupled with a talented and scalable team helped us easily and responsibly manage the ongoing flux that defines a mercurial holiday retail environment. From late season offer and product changes to unplanned branding needs, the team was regularly relied on to exceed expectations, and to do so within reasonable budget parameters and under impossibly short timelines. Santa could not have delivered a better Holiday partner.
— Kent Kwiatt - Executive Producer | The Escape Pod

Eric M. Miller

Eric is the CEO, and Executive Producer of Eric Miller Animation Studios.