Earlier this week, it was announced that Dublin-based Salty Dog Pictures partnered with Warner Brothers to produce a new spin-off series based on The Flintstones. The title of the series will be Yabba Dabba Dinosaurs!, and at the moment 24 episodes have been ordered. It's a testament to the enduring legacy of America's favorite "modern Stone-Age family", a legacy worth remembering.
The Flintstones was the brainchild of animation giants William Hanna and Joseph Barbera. The studio was enjoying some success with characters such as Huckleberry Hound and Quick-Draw McGraw. However, that success was primarily with children. They didn't have the same full-family appeal as something like their famous comic duo Tom and Jerry. The Flintstones came about from a desire to appeal to adults again. As a result, it took a lot of inspiration from the famous sitcom The Honeymooners, focusing on the day-to-day struggles that the titular family faced in the prehistoric suburbia of Bedrock.
Funnily enough, the show was predated by a short film from Dave Fleischer called Granite Hotel. Coming out twenty years beforehand, the short introduces the audience to a variety of "modern stone-age" characters, including firemen who ride in a sauropod to their jobs. While the similarities are apparent, The Flintstones definitely pushed the concept much further. It was the first animated series to feature in a prime time slot, and to feature a married couple sharing a bed (rather than separately.)
The first reviews were mixed, with many critics deriding the animation as "limited" and the plots as "derivative". However, it still proved a success with the public, with nearly a quarter of American households tuning in for the first season. Much of that success drew from its constant use of anachronisms; appliances were operated by small animals, cars ran on footpower. It parodied the "American experience" that prevailed in the national consciousness of the time. The show lasted from 1960 through 1966, and ended up being the most profitable cartoon series ever; it only lost that honor to The Simpsons. By the time it lost that crown though, hindsight had already sweetened attitudes towards the show. It's now considered a classic, and in 2013 TV Guide ranked it as the second greatest cartoon of all time.
As happens to most successful franchises, the studio obviously wanted to take the franchise even further. The Flintstones have done a lot over the past fifty-eight years of its existence. There've been spin-off series, animated movies, live-action movies, even a fully built Bedrock in Arizona. At the moment, DC Comics publishes a regular comic series based on The Flintstones that focuses on social commentary and more adult topics, in a way preserving the grown-up focus of the original series.
With the new series now on the horizon, we will see yet another perspective on the Flintstones and their home of Bedrock. Salty Dog Pictures is going to be one more step in keeping the modern stone-age family as modern as possible.
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"Propaganda" leaves a bad taste in the modern audience's mouth, and it's a slur often hurled about at whatever media we find distasteful. It's hard to imagine a time when propaganda was openly discussed, advocated for, and produced under that very name. Sure enough though, it played a major part in world history, even in our own country's history — and even in the animation industry. That's right, some of the most famous propaganda films are animations. Let's take a look at some of them.
One of the greatest producers of propaganda was none other than Walt Disney himself. Just before the United States entered World War II, the studio was facing financial troubles. Pinocchio and Fantasia had resulted in financial losses, since the overseas markets were decimated by the war in Europe, and Dumbo was released as a low-budget money maker in October 1941. A couple months later, the attack on Pearl Harbor brought the war to the United States, and the government needed to suddenly build public morale for the fight. That's when they looked to Hollywood's studios to deliver that message, but most of all to Walt Disney. They needed his popular crowd-pleasing animations; he needed a reliable source of revenue. Production started almost right away.
By August 1942, Fortune magazine published a column about Disney's efforts, saying that his films were "revolutionizing the technique of education." His films included The Spirit of '43, where Donald Duck argued in favor of paying income taxes; Der Fuehrer's Face, where Donald has a nightmare about the terrible life that Nazis would bring; Commando Duck, where Donald takes out a Japanese base... as one may tell, Donald Duck played a major role in the propaganda efforts. Other shorts included Education for Death, a surprisingly somber film that portrays the life of German youth, indoctrinated from birth to die violently on the battlefield. Victory through Air Power has a more strategic tone, demonstrating the way that strategic bombers had helped the Axis powers and could be used to help the Allies. There are many more films, but simply listing them all here would serve little use beyond what we've established. Disney covered a huge variety of topics, upping his production to tell people about the war, how it would impact them, and how they could impact it.
Of course, Disney wasn't the only animation studio producing propaganda. Warner Bros. also threw their hat into the ring. They may not have had the same volume or educational goals, but they still sought to foster public support for the war. They sent their own duck, Daffy, as a commando behind German lines in the appropriately named Daffy — The Commando in 1943. They also produced The Ducktators, where fowl caricatures of the Axis leaders take over a barnyard and push the pacifist dove to his breaking point. It's definitely a fascinating short, but it also shows the racial attitudes of the time... stereotypes and caricatures abound! It's worth looking at to see the culture of the time, but potential viewers should be warned!
Propaganda was not just confined to the United States. The Soviet Union produced its own animations to rally their people. The 1941 short "Fascist Boots Shall Not Trample Our Motherland" is incredibly brief, not even reaching three minutes, but delivers its message easily. The visuals aren't necessarily the best though, and a trained eye can find several strange cuts and errors. More remarkable though, is the 1963 short American Imperialist: The Millionaire. It details a scenario where a rich American woman dies, leaving her money to her pet dog, who then becomes a part of the wealthy ruling class. The animation has definitely improved, it has a pleasing subdued palette, and it actually has some fun visual gags. On a technical level, it meets the standards for its time.
Even today, animation continues to be used in propaganda films. I'm not talking about comic jabs at this or that political figure, I mean as sincere take-this-seriously propaganda. All the way in the hermit kingdom of North Korea, they have a show titled Squirrel and Hedgehog. Given the reclusive nature of any North Korean information, we know little about the show's production. From the episodes we have though, it's relatively easy to see what their goal is. It's a very thinly veiled metaphor. The initial episodes began during the Cold War, where a happy village of squirrels and hedgehogs are protected by a bear from the nefarious weasels. The bear is often drunk and unreliable though, so the village takes it upon themselves to defend against the weasels. If you start thinking "Hey, it's like North Korea is saying they didn't need the Soviet Union to protect them from their enemies," you'd be right.
Production was choppy, so later episodes didn't come out for years. When they did though, the animation drastically improved - the show actually looks really good on a technical level. They began adding villainous wolves dressed up in American army uniforms, again an easy metaphor to connect. Most of all though, they started to string together a story that, separated from the propaganda side of things, many people find genuinely compelling even outside of North Korea. The popularity inside the country seems no less. From what little coverage inside the country we have, Squirrel and Hedgehog stickers line nursery walls, and children's ensembles sing musical numbers inspired by the show. However, it's a cause for concern. Beyond everything else mentioned already, the show has a reputation for violence. Protagonists torture enemies for information, bloody executions take place, and they sing about giving up their lives for their home. It's fascinating from an artistic point of view, but also incredibly dangerous.
Luckily, propaganda has fallen out of favor throughout most of the world. Some may argue it's present when a film presents one viewpoint or another, but the idea of government-sanctioned mass media is no longer popular. But it's always fascinating to look back, see a time capsule from the past, that might feel like another culture entirely even if it's from your own country.